BuyerLeverage Ends Ten-Month Funding Drought For New Advertising & Direct Marketing Companies with $925,000 Series A

San Francisco--Monday, June 17, 2002--BuyerLeverage announced Monday that it has closed a $925,000 Series A round. The company is the first US-based advertising or direct marketing firm in more than ten months to report the closing of a Series A round of funding, based on an analysis of data from VentureWire, the leading database for private financings of technology companies.

With BuyerLeverage's patent-pending self-profiling service, consumers and small businesses to anonymously use their credit card purchase histories to obtain preferred pricing and exclusive services from hundreds of advertisers. Advertisers direct exclusive promotions to the 10 to 15 percent of consumers who typically generate 70 to 85 percent of their profits.

Funds were provided by Access Technology Capital Group and private investors. Access Technology Capital is led by Len Blavatnik, CEO and Chairman of Access Industries. The group of investors also includes Ira Riklis, CEO of Sutherland Capital, and Peter Frey, Partner at The Rohatyn Group and formerly Head of Fixed Income Sales at J.P. Morgan Chase. Mark Landesmann, formerly VP of E-Mail Marketing and Major Accounts at Cybergold, leads the company as CEO and Chairman.

BuyerLeverage will use its funds to recruit corporate partners, and for product development.