Venture Wire Article on BuyerLeverage Expansion Funding

By Marine Cole, Venture Wire Professional

Palo Alto -- September 21, 2004

BuyerLeverage, which operates a service that lets shoppers qualify for special deals, said it has received an undisclosed amount in a second round of financing.

Returning investor Access Technology Capital co-led the round with new investor Freidenrich Family Partnership/Regis Management Co. New investors Silicon Prairie Ventures Inc. and Tregaron Capital Co. also participated in the round.

BuyerLeverage will use the proceeds from the round to continue product development, patent development and for marketing. [...]

Landesmann said that as of spring 2004, BuyerLeverage is comprised of two companies. BuyerLeverage Corp. focuses on technologies such as its recently patented Frequent Buyer Club technology, which allows customers access to discount offers, pricing and services from local and national merchants. Customers gain access to such offers by granting BuyerLeverage's advertisers automated and anonymous access to their credit card purchase records. The information is used by advertisers to communicate with consumers, who receive exclusive targeted promotions.

BuyerLeverage Email Solutions LLC focuses on anti-spam technology. "We will be making a significant announcement in about two months related to anti-spam technology that will determine our partners," Landesmann said.

The Palo Alto, Calif.-based company previously raised $925,000 from Access Technology Capital [...and from other investors]. Landesmann said that he expects that BuyerLeverage will be raising additional financing, but he declined to disclose when.

As a result of the round, Peter Thoren, vice president of Access Technology Capital, will join the board of BuyerLeverage, which also includes Landesmann.