Mark Landesmann

Mark has a proven track record of quickly building revenues and profits by conceiving new technology solutions and business processes, and by working to implement them with corporate partners. He likes to apply principles of economics and other social sciences to solve old business problems in new ways.

Prior to starting BuyerLeverage, Mark was Vice President for E-mail Marketing and Major Accounts at Cybergold. Mark was in charge of all aspects of the company's subscription e-mail business – marketing, operations, and data mining. He developed new products to help build the e-mail revenue stream from three percent of company revenues to 80 percent. Mark also negotiated and closed several transactions that far exceeded the company's prior contracts, and subsequently assumed sales responsibility for the company's major accounts. During Mark’s tenure, Cybergold went public, and was later sold to MyPoints for $167 million in stock.

Before Cybergold, Mark founded Landesmann International Marketing in New York City, a food marketing company with operations in Eastern Europe and Latin America. Mark developed and implemented new asset collateralization methods to securely fund the harvesting and production of food products in countries with high local interest rates. He implemented these methods and achieved superior rates of return in partnership with banks and food processors. In 1998, Mark sold his business, and began pursuing opportunities in Internet marketing.

Mark holds a B.A. in Economics and a Masters in International Policy Studies from Stanford University, and an MBA from Harvard Business School. He is a member of TechNet and other technology groups.