Email Sender Accreditation

Our patented Sender Accreditation technology, Email Self-Insurance®, makes it economically prohibitive to send spam without putting undue burden on the sending of legitimate emails, by requiring senders to "self-insure" their emails:  Senders make a deposit of something of value, which is lost, if recipients of the emails click to disapprove. Emails from accredited senders are routed directly to the recipient’s email inbox, rather than being routed to the junk mail folder, and may also be labeled in a particular manner, so that the recipient can more easily recognize them as trustworthy. 

For the sending of commercial emails, senders make a substantial pre-payment in order to send accredited emails over a particular time period. But the accreditation, and the ability to send such emails, is withdrawn when recipients complain, and the infringing senders are not reimbursed for the unused portion of their contract.  Because the cost of paying for, and then losing, the use of their privileged status exceeds the short-term financial returns of sending spam, emailers are deterred from sending unwanted email.

This solution is currently used day-to-day with respect to well over 800 million email accounts, and Microsoft has publicly acknowledged that it is the company's leading solution to spam. Whether the senders’ performance guarantee is based on a bond, a pre-payment, or something else of value that senders put at risk of forfeiture in order to guarantee their emails does not matter. What matters is that the performance guarantee is used to allow senders, who are not yet known well enough by the email service provider, to prove their trustworthiness by backing their emails with something of value (not just their reputation).

BuyerLeverage only markets inventions made by its founder, Mark Landesmann. It understood early on that Email Self-Insurance is not a solution that can be implemented independently of the large email companies because it requires a large base of pre-established users. It has therefore made very substantial and persistent efforts, and fought very hard over several years, to be able to cooperate with such companies in implementing the patent-protected solution, and tried to sell them on the merits of the technology in a great many meetings, emails, and phone calls. Those efforts were successful, but only in the sense that these companies subsequently began implementing, or expanding their implementation of, the solution on their own.

BuyerLeverage believes that inventors who publish and propagate ideas and solutions that are new, non-obvious, and widely implemented, merit fair compensation. It is now suing those who use and benefit from its inventions, because it has very reluctantly concluded that that is the only way to obtain such compensation.